Swiss tennis icon Roger Federer said his decision to end two decades of working with Nike on a new contract with Japanese clothing company Uniqlo was due to his company`s commitment to continue working with Federer after leaving the sport. Federer joined Kei Nishikori, who was already part of the Uniqlo team. “I don`t agree with the shoes,” Federer said. “I`m curious what shoes I`ll be wearing in the near future. Speaking about a conversation with Uniqlo CEO Tadashi Yanai and John Jay, director of business creation, Federer said, “John Jay in New York, where I had an event there, said very kindly, “One day I will retire from tennis, but I will not retire from life.” Tennis legend Roger Federer has signed a contract with Japanese clothing company Uniqlo after the end of his decades-long partnership with Nike. Roger Federer has signed a $300 million contract with Japanese retailer Uniqlo. Floyd Mayweather regains the title because the best athlete in the world has reported that the agreement of Uniqlo Federer will erase 30 million dollars a year — roughly, three times more than his last Nike deal. This kind of salary bump makes it easy to understand why Federer chose to shake his loyalty to his support. Like Federer`s last contract with Nike, the Uniqlo contract covers a ten-year term. Earlier this year, basketball player Zion Williamson signed the biggest rookie shoe market of all time, with $87 million for a seven-year deal with Jordan Brand.
That`s a huge number — by comparison, Williamson`s deal with the New Orleans Pelicans will pay him about $10 million a year, less than his annual voting contract. In the age of social media, where the effect of an athlete is felt well outside of their sport, apparel companies are approaching these agreements in a way that may not have existed since Tiger Woods in the Gulf. In personality sports, apparel companies rely heavily on the potential reach of a single athlete for their sporting audience and beyond. I am a writer who lives in Brooklyn, who covers the whole field of lifestyle – especially art and fashion, but also travel, beauty, design and food. I go around the world to find out how culture affects people`s lives, whether it`s through an art fair, a museum exhibition or an innovative product, and then I`ll bring my observations. I want to open people`s eyes to things they could not otherwise see. I talked about the art world that infiltrates Silicon Valley, interviewed some of the world`s most influential people and saw amazing works of art. I write for publications covering daily Beast, Monocle, Marie Claire, Interview, Fashionista, The Manual, the Business of Fashion, T, W, ARTnews, Al Jazeera America, Fast Company, The Economist and more. Look at the world through my eyes on Instagram and Twitter at @annbinlot.
“Right now, I`m going to wear Nike. You showed interest in having a shoe contract with me. Ties aren`t broken. I have deep roots at Nike. As for the reaction of Japanese professional tennis player and Uniqlo ambassador Kei Nishikori to Federer`s move to Uniqlo, Federer is about to move to a lifestyle after retirement, but he has not yet retired.