Following the 2019 public consultation, the VBER and vertical guidelines in general found that legal certainty in the area of sales law (and other vertical agreements) is being strengthened and that competition law compliance costs are being reduced. However, the 2019 consultation also highlighted: that current rules and guidelines need to be updated to anticipate trade trends that do not exist when the current regime is adopted in 2010, including the growing importance of digital distribution models, in particular: Conclusion The Commission`s assessment of the VBER and the vertical guidelines clearly shows that the Commission will not allow the current regime to expire, as it has made a significant contribution to legal and commercial certainty in the area of distribution law and other vertical rules. However, the Commission`s assessment shows that the current VB and vertical guidelines do not adequately address important digital developments such as the rapid growth of online sales and the growing importance of online market platforms as a mode of distribution. The Commission`s impact analysis questionnaire and the public consultation questionnaire (probably by the end of 2020) will provide an increasingly clear indication of the direction of the Commission`s trip, but it is expected that the above key issues will remain essential to ensure that the regime remains appropriate. Regulation (EC) No. 330/2010  exempts vertical agreements from the prohibition in Article 101, paragraph 1 of the Treaty on the Functioning of the European Union, which meet the requirements for the exemption and do not contain so-called “strict” restrictions on competition. The main exception concerns vehicle distribution agreements which, until 31 May 2013, are subject to a three-year extension of the Council`s Regulation (EC) (EC) No. 461/2010 (Regulation (EC) No. 1400/2002 .  Although the latter regulation applies Regulation 330/2010 to motor vehicle repair and spare parts distribution agreements as of June 1, 2013, it also complements Regulation 330 with three additional “hardcore” clauses Vertical agreements are agreements between companies operating at different levels of the production or distribution chain, such as the agreement between a manufacturer and a distributor.B. Current EU rules require companies to assess for themselves the compliance of their vertical agreements with EU competition law, which prohibits competition-limiting agreements under Article 101, paragraph 1, of the Treaty on the Functioning of the European Union. The VBER exempts certain types of agreements from the article 101 ban, paragraph 1, where certain conditions are met, giving companies confidence that their agreement is in line with EU competition law.
It is only when a contextual assessment has a “sufficiently damaging” effect on competition (or the absence of credible welfare virtues) that an agreement can be considered an “object” within the meaning of Article 101, paragraph 1, of the EUTF.  In addition, vertical agreements appear to be more effective in commercial activity. The most common vertical restrictions are: the current VBER expires on May 31, 2022. The VBER and vertical guidelines are part of the EU regulatory framework that governs so-called “vertical” agreements: they are concluded by companies at different levels of the supply chain and allow the parties to ensure a “path to the market” for goods and services. Vertical agreements are the cornerstone of EU marketing and procurement agreements and are one of the most common trade agreements that must comply with EU competition rules. As a result, the VBER and vertical guidelines have played a decisive role in making available to companies an automatic system for clearing vertical agreements, provided they fall below market share thresholds and meet other VBER conditions and guidelines or vertical guidelines.